Electraglide 2004 - Towel

In 2004, Beatink’s Ray Hearn invited TDR™ to design the logo and branding for that year’s Electraglide festival in Tokyo and Osaka featuring The Prodigy, LCD Soundsystem, !!!, 2 Many DJs / Soulwax, Ninja Tune’s Hexstatic / Tim Deluxe etc as well as live video mixing and site specific installations by The Designers Republic.

The logo incorporates an existing ‘glider’ device with hand drawn typography riffing on structures previously arsed-about-with for Sheffield’s legendary Fat Truckers album ‘For Sale’.

What looks like a bar towel to British eyes is actually a Japanese festival-staple ‘towel’ designed to combat sweaty-action at big close-proximity events during the muggy months!